8 Creative ways to use a photo booth
Fun Way to Promote your Business
Photo booths almost seem like a relic from ancient times. With the advent of social media and a virtual photo booth at our fingertip 24/7 thanks to 4k cameras on our phones, you’d think actual photo booths would have become obsolete….
Nothing could be further from the truth – not only are photo booths becoming increasingly popular, they’re a business owner and wedding/event planner’s best friend!Right now is the perfect time to start looking at how you can use a modern interpretation of this fun retro classic as a creative marketing tool. Photo booths are almost
To understand all the creative ways to use a photo booth to promote your business, the most important thing to think about is why now is the perfect time to start using photo booths.
Why Would I Use A Photo Booth For Business Promotion?
There’s a wonderful thing about nostalgia. It inspires the innermost part of ourselves that we normally keep hidden. The part that secretly longs to watch Saturday morning cartoons with a big bowl of cereal and not a care in the world. The part of us that still believes in Santa, and dancing sugar plums, and all things magical.
Things that remind us of the simpler times of our youth have a way of inspiring us to do things outside of our normal – and a photo booth has an innate ability to create that kind of reaction in even the most serious of adults.
On top of the nostalgia factor, photo booths also give us the ability to do something we rarely do. Through the invention of smartphones, we’ve all been given the opportunity to step behind the camera and act as documentarian of our daily existence. But that same technology has inadvertently disconnected us from taking part in the moment, and we become inactive participants.
So, why photo booths? They inspire people to step outside of themselves and create a memory that will forever be attached to something you helped create. Which means you, your event and your company will always be associated with it. Now that we’ve talked about the why, let’s look at how. Specifically, how to use our photo booth to promote your brand, how do you make a photo booth stand out, and of course how many different photo booth marketing ideas are at our disposal.
8 Creative Ways To Use A Photo Booth
1. Thematic Representation
One of the best things about our photo booths is the ability we have to create an entire branding package specially catered to your event or business. Whether it’s based around a colour scheme, a celebration, a specific milestone or anything else you can come up with, photo booths give you the chance to subtly yet distinctly brand yourself throughout the event.
2. Lifetime Branding
Imagine being able to create a business card that no one ever throws away. When people leave that event, they leave with a little piece of who you are and what you’re doing. They remember your name. They have it hanging from their fridge and all the friends and family who visit will see it.
In the mere seconds it took to capture that photograph, your full branded booth has created a better billboard than a major marketing budget ever could – because now you’re a part of some of their fondest memories.
3. The Social Media Spin
While original photo booths give you plenty of ways to create physical pieces of branding for your patrons to take home, the newest evolution of the photo booth gives people the chance to make their own content to share on social media that is directly attached to your branding.
With new boomerang-style photo booths that provide a 360-degree spin effect, coupled with the ability to upload those videos and use them for social media, you’re creating something that people are guaranteed to share. We live in a world where content is everything, and new technological advances have given photo booths the chance to keep up in a digital world.
4. The Gamification Rule
We all love to win. Whether it’s a major award or small raffle prize, people go crazy for the chance to compete. So why not create a game around your photo booth? Whoever shares the wackiest photo from your event wins!
What they win, of course, is entirely up to you. Whatever the prize, the ability to create a game around your already branded content is an absolute perk of the photo booth.
5. Launch Mode
One of the best places to make a first impression is a launch party. It gives people a chance to get to know the people behind the business, event or project. On top of that, launch parties tend to be exclusive, invite-only events, which gives your attendees even more incentive to share as many pictures as they can on social media.
Having one of our branded, theme-tailored photo booths at your disposal is a guaranteed way to get eyes on your brand – and all through organic social media marketing (no added budget required). The more encouraging the space for people to take photos, the more they will!
6. Coming Attractions
When it comes to opening, running and maintaining a business, one of the pieces of the puzzle is spending time selling your brand at any expo that makes sense. Foot traffic is at an all-time high, and so is the number of booths that are sprinkled throughout the floor.
It takes something extra to become the big fish in the pond – but having a branded photo booth can change everything. No matter what kind of business you have, people are immediately attracted to something fun like a photo booth. With one set up alongside you, you’re setting yourself miles apart from the rest.
7. You’ve Got Mail
You’ve heard the phrase ‘out of sight, out of mind’, and nothing could be truer when it comes to establishing a brand. Consistency is definitely the key, and in order to be consistent, you have to find creative ways that allow you and your business to stay connected to the people.
This is what makes a branded photo booth even better – since our booths take digital copies of photos to send to people, they allow you to stay connected by gathering emails and phone numbers from clients.
8. The Fear Of FOMO
We all know that feeling. We all hate that feeling. The feeling of being the person who missed out on that event everyone keeps talking about, or that one party that you didn’t hear about in time.
This gives you the chance to take that email and phone list you gathered and create an exclusive list of early-access patrons who know about every upcoming event, every private invite, every exclusive. This can help you build a connection with patrons that other businesses miss out on. Our photo booths give you the chance to build connections and stay connected – and in a more personal way that social media can’t quite provide.
It doesn’t matter what kind of event you’re throwing, or where you’re throwing it. Whether you need to find branded photo booths in New Zealand for your daughter’s wedding, or you’re in need of corporate photo booth hire in Auckland for your office’s Christmas party – there’s so much we can provide you. We’ve worked with companies like Coca Cola, Mecca, Westfield and so many more, and with each we were able to create a unique experience their customers and clients never forgot.
Reach out to us here so we can help you create moments that people will talk about for days to come.
